The day I hit ‘Gold’ I let out a little squeal of delight. I’d made it.
Over the years, like most frequent flyers, I joined an airline loyalty program (in my case British Airways Executive Club). With each trip to meet clients or undertake research, I’d happily collect my miles and at the end of each quarter, delight in seeing my ‘status’ change as I leaped through the layers of tiers, rising in their status hierarchy. (And probably others but let’s not dwell on that right now).įor years my work has resulted in me spending a huge amount of time up in the air. If you added up the hours it would probably equate to a good few months a year spent at 35,000ft. Airports were my second home and duty-free acquired sacks of peanut M&M’s a mainstay of my diet. What is it they say? Shoemakers wear the worst shoes? Well that analogy certainly applies to me in this instance.
WOW OH THE INSTANITY TV
The world has been waiting for further innovation from Apple, and a move like this would only help legitimize AR/VR as much more than just another glorified “3D TV feature.Three words that perfectly sum up something I did last year (pre-COVID), something that still confounds me whenever I think about it. Not just for how nuts it was, but also because as someone who specialises in human behaviour and marketing, I really should have known better. Scoble predicts that, “Apple will sell more VR by the end of next year than all others combined.” That’ a bold claim, but Scoble’s sources lead him to believe that Apple will introduce an iPhone with some form of mixed reality capabilities by the end of 2017. Tech prophet, Robert Scoble, claims that Apple is also about to make its AR/VR presence known in a very big way.
While companies like Boeing, Caterpillar, Coke, Disney, Ford, Lowe’s, Marriott and Volvo are already using this technology for applications on the consumer & enterprise side. Big players like Google, Facebook, Sony, Intel, Samsung and Microsoft have pieces in place to push the hardware. Your company must be able to keep pace, especially with new technologies like AR/VR starting to emerge.Īccording to YouVisit’s Virtual Reality Brand Power Index, 75% of Forbes World’s Most Valuable Brands have used VR or AR in an activation with customers or employees, or are interested in developing the technology. It’s getting harder and harder to wow people these days too to capture their attention and entertain them. That question: Does your company offer an immersive AR/VR brand experience? Technology is changing at an ever increasing rate.
WOW OH THE INSTANITY DOWNLOAD
It will also change the way we work, the way we play and how we consume media and content.ĭoes your company have an updated and effective website? Can I download your company’s mobile app? Are you properly utilizing social media, like Facebook, Twitter or LinkedIn, to help increase brand awareness? Hopefully the answer is yes! If the answer is no, then I’m sorry to tell you this, but we are about to throw yet another question into the mix. This will change how we interact with the world and with each other. We are witnessing the beginning of an entirely new user interface revolution. These are not simply the next new fads in tech.
Insanity you say?! Oh there is nothing insane about AR/VR technology at all.
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